Brief

• A customer acquisition drive targeted at students
• Acquire 100,000 new customers and activate their SIMs

Solutions

• Roadshows at all institutions in selected states
• Set up activation points driven by the music talent hunt campaign
• Sim cards were immediately activated by KYC

Result

• Created massive awareness
• Achieved 50% of the set target, the reason being schools were  shutting down at year-end
• The client approved an extension of the project