Develop and execute an awareness activation for Gotv in Benin and Enugu

• How do we create an exciting activation in 2 cities to generate awareness and drive sales
• Generate leads for dealer outlets
• Drive traffic to the launch event

• Several teams were set up consisting of brand ambassadors, dancers, skaters, MC, music to create awareness.
• Branded gazebos strategically located to serve as operational hubs for demo’s and display.
• Free transportation to the event.
• Also initiated a direct sales activation.

• Created massive awareness
• Data captured over 50,000 prospects over a 30 day period
• full capacity at both events
• sold 4,000 decoders in 3 weeks