Brand
RVI Business Club
Brief
Propose an event to launch the RVI brand in Nigeria
Challenge
How do we create an event that is world-class with an African touch, and a feel of holiday
Solution
- A Gala Nite in Abuja Ladi Kwali Hall, Sheraton
- Invited top 5 members of the RVI club
- Ancient African customed guards with flame pots to welcome guests
- Created a beach scene in the waiting area of the venue
- cocktail on the red carpet for guests to network and relax before the event
- An evening of comedy, dance, music and presentation of awards
Result
- Over 1000 guest attendance each event
- Meaningfully engaged the guests