Brand

RVI Business Club

Brief

Propose an event to launch the RVI brand in Nigeria

Challenge

How do we create an event that is world-class with an African touch, and a feel of holiday

Solution

  • A Gala Nite in Abuja Ladi Kwali Hall, Sheraton
  • Invited top 5 members of the RVI club
  • Ancient African customed guards with flame pots to welcome guests
  • Created a beach scene in the waiting area of the venue
  • cocktail on the red carpet for guests to network and relax before the event
  • An evening of comedy, dance, music and presentation of awards

Result

  • Over 1000 guest attendance each event
  • Meaningfully engaged the guests